Vision & Strategy

Vision & Strategy

So what is business vision?

An aspirational description of what an organisation would like to achieve or accomplish in the mid-term or long-term future.

It should serve as a clear guide for choosing current and future courses of actions ensuring the business ‘stays on track’.

 Vision Statement

Successful businesses all have one thing in common – a clear vison of their future and direction.

A carefully forged vision statement is at the centre of every successful business. This statement clearly and concisely communicates your business's goals, and can provide focus for strategic decision-making across the company.

A vision statement does not have to be complicated. It can be as simple as a single sentence or can a short paragraph. Regardless of its length, to be effective a vision statements needs to define core goals that give a business shape and direction. Your vision statement also provides a powerful way to motivate and focus your employees.


Why does this matter?

Research shows that employees who find their company's vision meaningful are far more engaged than the average company employee. More-engaged employees are often more productive, and can be more effective corporate ambassadors in the larger community.

TBI will provide support, direction and clarity to enable you to create and implement the vision your business needs.




Once the destination for your business has been set, focus needs to be given to the journeyYour Strategy.

Your business strategy will detail the path the organisation needs to travel to reach the point where the vision is realised.

Strategy is your game plan for strengthening the performance of your business.

It states how business should be conducted to achieve your desired goals / vision. Without a strategy, you have no roadmap to guide you.

Your strategy can encompass a myriad of areas and will vary dependent upon your business.


TBI will ensure you focus on the areas that will deliver the greatest benefit for your organisation.


Contact us to find out more.